Festival of Creativity presented by AMDT School of Creativity is a week-long celebration of Creativity to embrace and inspire Creative minds by providing an unparalleled opportunity for industry experts, Creative influencers, and upcoming & amateur Creatives to celebrate, network, learn, and showcase Creativity.
Festival of Creativity 2024
Creativity Is Contagious.
Festival of Creativity 2024 was designed as a unified platform that brought together four distinct creative experiences under one identity system.
Rather than creating a single visual language for the entire festival, FOC24 introduced four unique identities that reflected the character of each major event while remaining connected through a shared design framework.
A bold typographic approach, vibrant colour palettes, and expressive geometric forms allowed each experience to establish its own personality while contributing to a larger festival ecosystem.
Typography
Festival of Creativity uses Tusker Grotesk as its primary typeface. Its bold condensed structure creates a strong visual presence across physical and digital applications while reflecting the confidence, energy, and unapologetic creativity of the festival. The type system was designed to command attention, creating memorable touchpoints across campaigns, signage, screens, and environmental branding.
Palette
Each festival pillar was assigned its own colour palette, creating distinct visual territories while maintaining cohesion through shared accent colours and graphic elements.
The result is a flexible system capable of adapting across fashion, exhibitions, talks, graduation ceremonies, digital campaigns, and environmental experiences.
